Anne Ellerup Nielsen
Lektor, Ph.D
f. 1954
Centre for Business Communication
Aarhus School of Business
Fuglesangs Allé 4
8000 Aarhus
aen@asb.dk
Tel:
+45 89 48 62 69
Modinet aktiviteter
Deltager i temaet Medier i hverdagen.
Modinet-relaterede publikationer
"Management coaching - et drømmeværktøj", i samarbejde med Hanne O. Nørreklit, Økonomistyring, No 2, 2004.
"Ledelsescoaching: et værktøj i kampen om det menneskelige engagement", i samarb. Med Hanne O. Nørreklit og Morten Sønderskov, Rhetorica Scandinavia, no 31, 2004.
"Management coaching ¾ fit for high-modernity?", i samarb. med Hanne O. Nørreklit, in Globalization, Management Control, and Ideology: Local and Multinational Perspectives, Riad Ajami, C. Edward Arrington, Falconer Mitchell and Hanne Nørreklit (Eds.), DJØF Publishing, Copenhagen, Denmark, udkommer i 2005.
"Digital Genres - a Challenge to Traditional Genre Theory", i samarb. med Inger Askehave, udkommer i. Information Technology & People, 2005.
"What are the Characteristics of Digital Genres? - Genre Theory from a Multi-Modal Perspective", Rroceedings from the 38 th Hawaii International conference on System Sciences, Hawaii Jan. 2005.
Forskningsområde
Rhetorical strategies on the World Wide Web
The aim of this research project is to analyse business communication strategies used on the Internet from a textual and rhetorical perspective. A comparative study of corporate web sites and their corresponding corporate brochures will be undertaken with the aim of describing and delimiting prototypical features of digital communication and to determine whether new, document reading, writing, and design styles are being generated by the transfer from the traditional to the new medium.
Management and business rhetorics.
Baggrund
Cand.Ling.Merc., Phd.